Free, simple form and quiz builder from Google.
Free
Free to use.
Who it suits: Quick surveys, sign-ups and quizzes at no cost.
What we like
- Completely free
- Unlimited responses
- Easy to share
Watch out for
- Limited design options
- Basic logic
Updated November 6, 2026
Jotform alternatives in 2026: 5 tools compared
Jotform: Powerful form builder with thousands of templates and integrations. People look for alternatives when they need a lower price, a free plan or a better fit for a specific job.
These 5 tools cover similar ground. Each entry explains who it suits, how pricing works and what to watch out for.
Key takeaways
- Google Forms: quick surveys, sign-ups and quizzes at no cost.
- Qualtrics: large organisations and researchers running advanced surveys.
- SurveyMonkey: market research and customer feedback surveys.
- Tally: anyone who wants generous free forms with a simple editor.
- Typeform: marketing forms, quizzes and surveys where design matters.
Quick comparison
| Tool | Best for | Pricing | Free plan |
|---|---|---|---|
| Google Forms | Quick surveys, sign-ups and quizzes at no cost | Free | Yes |
| Qualtrics | Large organisations and researchers running advanced surveys | Paid | No |
| SurveyMonkey | Market research and customer feedback surveys | Freemium | Yes |
| Tally | Anyone who wants generous free forms with a simple editor | Freemium | Yes |
| Typeform | Marketing forms, quizzes and surveys where design matters | Freemium | Yes |
The best Jotform alternatives
Enterprise experience management and research platform.
Paid
Paid plans. Check the vendor for current pricing.
Who it suits: Large organisations and researchers running advanced surveys.
What we like
- Extremely powerful
- Research grade
- Enterprise ready
Watch out for
- Expensive
- Complex for simple surveys
Well-known survey platform with analysis tools.
Freemium
Free plan available. Paid plans add more features and limits.
Who it suits: Market research and customer feedback surveys.
What we like
- Trusted brand
- Good analysis tools
- Respondent panel
Watch out for
- Free plan is very limited
- Paid plans are expensive
Free form builder that works like a document.
Freemium
Free plan available. Paid plans add more features and limits.
Who it suits: Anyone who wants generous free forms with a simple editor.
What we like
- Very generous free plan
- Simple to use
- Clean design
Watch out for
- Fewer templates
- Less suited to complex enterprise needs
Beautiful conversational forms that show one question at a time.
Freemium
Free plan available. Paid plans add more features and limits.
Who it suits: Marketing forms, quizzes and surveys where design matters.
What we like
- Great respondent experience
- Beautiful design
- High completion rates
Watch out for
- Low response limits on cheaper plans
- Expensive for volume
How we chose
- Every tool on this list does the core job of forms & surveys, so it can replace Jotform for most people.
- We weighed pricing and free plans, ease of use, and the trade-offs you take on when switching.
- Pricing comes from each vendor’s public pricing page and changes often, so confirm before you buy.
Buying guide: what to check before you switch
Form and survey builders let you collect leads, feedback, registrations and payments without code. They differ in design flexibility, logic, response limits and integrations.
- Response limits on the free plan
- Conditional logic
- Payment fields
- Integrations and exports
Prices and features change often. Check each vendor’s website for current plans before you buy.