A CRM (customer relationship management) system keeps contacts, companies, deals and emails in one place so your team knows where every opportunity stands. Small teams want something simple and quick to set up; larger sales teams need pipelines, forecasting, automation and reporting.
12 tools compared. Top picks first, then alphabetical. No paid placements.
Free CRM that grows into a full marketing, sales and service platform.
Best for: Small and mid-size businesses that want to start free and add marketing and sales tools later.
The most widely used enterprise CRM, customisable for almost any sales process.
Best for: Mid-size and enterprise sales teams with complex processes and admin resources.
Modern, data-driven CRM you can shape around your business.
Best for: Startups and modern teams that want a flexible, fast CRM.
CRM with built-in calling, SMS and email for inside sales teams.
Best for: High-volume inside sales and startup sales teams.
CRM designed to work inside Google Workspace.
Best for: Teams that run their business in Gmail and Google Workspace.
CRM from Freshworks with built-in phone, email and AI lead scoring.
Best for: Growing sales teams that want calling and email built into the CRM.
Simple, low-cost CRM for small businesses.
Best for: Small businesses and solo professionals who want simplicity.
Enterprise CRM tightly integrated with Microsoft 365.
Best for: Larger organisations standardised on Microsoft tools.
Flexible CRM built on the monday.com work platform.
Best for: Teams that want a customisable CRM that also handles projects and post-sale work.
Visual, pipeline-first CRM built for salespeople.
Best for: Small sales teams that live in their deal pipeline.
Affordable, feature-rich CRM that connects to the wider Zoho suite.
Best for: Budget-conscious businesses that want lots of features or already use Zoho apps.
Email marketing with some of the strongest automation available.
Best for: Businesses that want advanced automation and a built-in CRM.
