Updated November 6, 2026

SEOptimer alternatives in 2026: 8 tools compared

SEOptimer: Instant one-page SEO audit with white-label reports. People look for alternatives when they need a lower price, a free plan or a better fit for a specific job.

These 8 tools cover similar ground. Each entry explains who it suits, how pricing works and what to watch out for.

Key takeaways

Ahrefs: link building, competitor research and agencies that need reliable backlink data.
Ahrefs Webmaster Tools: site owners who want a professional audit for free.
Bing Webmaster Tools: getting extra free audit and link data, and visibility in Bing.
Google Search Console: every website owner. Start here.
JetOctopus: large websites and e-commerce stores.
Lighthouse: developers who want audits in their own workflow.
Lumar: enterprise sites and in-house SEO teams.
Moz Pro: beginners and small teams who value clear explanations and simple reports.

Quick comparison

Tool	Best for	Pricing	Free plan
Ahrefs	Link building, competitor research and agencies that need reliable backlink data	Paid	No
Ahrefs Webmaster Tools	Site owners who want a professional audit for free	Free	Yes
Bing Webmaster Tools	Getting extra free audit and link data, and visibility in Bing	Free	Yes
Google Search Console	Every website owner. Start here	Free	Yes
JetOctopus	Large websites and e-commerce stores	Free trial	No
Lighthouse	Developers who want audits in their own workflow	Free	Yes
Lumar	Enterprise sites and in-house SEO teams	Paid	No
Moz Pro	Beginners and small teams who value clear explanations and simple reports	Free trial	No

The best SEOptimer alternatives

Ahrefs

Best for: Link building, competitor research and agencies that need reliable backlink data

Visit ahrefs.com

Ahrefs combines a backlink database, keyword research, site audits, rank tracking and content research. It is one of the two most widely used SEO suites, and its link data is a common reference point in the industry.

Paid

Paid plans. Free Ahrefs Webmaster Tools for sites you own.

Who it suits: Link building, competitor research and agencies that need reliable backlink data.

What we like

Very large, frequently updated backlink index
Clean, fast interface
Strong competitor research

Watch out for

Expensive for solo users
Usage limits on lower plans

Full Ahrefs review

Ahrefs Webmaster Tools

Best for: Site owners who want a professional audit for free

Visit ahrefs.com

Ahrefs Webmaster Tools gives you Ahrefs' Site Audit and Site Explorer for websites you can verify. It is one of the best free ways to run a full technical audit and see your backlinks.

Free

Free for websites you verify.

Who it suits: Site owners who want a professional audit for free.

What we like

Free
Same audit engine as Ahrefs
Backlink data included

Watch out for

Only for sites you verify
No competitor research

Full Ahrefs Webmaster Tools review

Bing Webmaster Tools

Best for: Getting extra free audit and link data, and visibility in Bing

Visit bing.com

Bing Webmaster Tools reports how your site performs in Bing and gives you a free site scan, keyword research and backlink data. It can import your sites from Google Search Console in a few clicks.

Free

Free from Microsoft.

Who it suits: Getting extra free audit and link data, and visibility in Bing.

What we like

Free
Includes a site audit and backlink data
Quick import from GSC

Watch out for

Bing data only

Full Bing Webmaster Tools review

Google Search Console

Best for: Every website owner. Start here

Visit search.google.com

Search Console shows the queries people use to find your site, your clicks, impressions and average position, plus indexing problems, Core Web Vitals and manual actions. Every website should have it set up.

Free

Free from Google.

Who it suits: Every website owner. Start here.

What we like

Free
Data comes straight from Google
Shows indexing problems

Watch out for

Limited history
Query data is sampled and partly hidden

Full Google Search Console review

JetOctopus

Best for: Large websites and e-commerce stores

Visit jetoctopus.com

JetOctopus is a cloud crawler built for large sites. It combines crawl data with server log analysis and Search Console data to show how search engine bots actually move through a website.

Free trial

Paid plans with a free trial.

Who it suits: Large websites and e-commerce stores.

What we like

Very fast crawling
Log analysis built in
No desktop limits

Watch out for

Overkill for small sites
Learning curve

Full JetOctopus review

Lighthouse

Best for: Developers who want audits in their own workflow

Visit developer.chrome.com

Lighthouse runs inside Chrome DevTools or from the command line and scores a page on performance, accessibility, best practices and basic SEO. Developers can run it in CI to catch regressions.

Free

Free and open source, built into Chrome DevTools.

Who it suits: Developers who want audits in their own workflow.

What we like

Free and open source
Runs locally or in CI
Covers accessibility too

Watch out for

Lab data only
SEO checks are basic

Full Lighthouse review

Lumar

Best for: Enterprise sites and in-house SEO teams

Visit lumar.io

Lumar, formerly Deepcrawl, is an enterprise crawler and monitoring platform. It is designed for very large websites and teams that want to catch technical SEO issues before releases go live.

Paid

Enterprise pricing on request.

Who it suits: Enterprise sites and in-house SEO teams.

What we like

Scales to huge sites
Strong monitoring
Fits developer workflows

Watch out for

Enterprise pricing
Not for small sites

Full Lumar review

Moz Pro

Best for: Beginners and small teams who value clear explanations and simple reports

Visit moz.com

Moz Pro offers keyword research, link analysis, site crawls and rank tracking. Moz created the Domain Authority metric, which is still widely used to compare websites, and its learning resources are some of the best in SEO.

Free trial

Paid plans with a free trial. Free MozBar extension and limited free tools.

Who it suits: Beginners and small teams who value clear explanations and simple reports.

What we like

Beginner friendly
Domain Authority is an industry standard
Excellent education content

Watch out for

Smaller data sets than the biggest suites
Fewer advanced features

Full Moz Pro review

How we chose

Every tool on this list does the core job of SEO audit tools, so it can replace SEOptimer for most people.
We weighed pricing and free plans, ease of use, and the trade-offs you take on when switching.
Pricing comes from each vendor’s public pricing page and changes often, so confirm before you buy.

Buying guide: what to check before you switch

An SEO audit tool scans your website the way a search engine would and gives you a list of problems to fix: broken links, missing titles, duplicate content, slow pages, redirect chains and crawl errors. Some are free one-page checkers, others crawl millions of URLs and track issues over time.

How many pages it can crawl on the plan you can afford
Whether it explains why an issue matters and how to fix it
Scheduled re-crawls so you see when something breaks
Exports you can hand to a developer

Prices and features change often. Check each vendor’s website for current plans before you buy.