Eventbrite vs Luma

Eventbrite and Luma are both used for public events, but Luma is built around communities and beautiful event pages.

At a glance

Feature	Eventbrite Freemium	Luma Freemium
Best for	Organisers who want their event discovered by Eventbrite’s audience.	Community builders and startups hosting meetups and launches.
Pricing	Free for free events. Paid tickets: 3.7% + $1.79 service fee per ticket plus 2.9% payment processing (US pricing). Optional Premium plan.	Free plan: 5% platform fee on paid tickets. Luma Plus (paid subscription): 0% platform fee. Stripe processing fees apply on both.
Platforms	Web, iOS, Android	Web, iOS, Android
Covers	Event ticketing & registration, Event management platforms	Event ticketing & registration, Add-to-calendar & event calendars
Key features	Event pages and ticketing Discovery marketplace Organizer app and check-in Email and ads tools Reporting	Event pages Calendars and subscribers Registration and approvals Paid tickets Newsletters
Strengths	Huge audience of event seekers Easy to set up Trusted by attendees	Gorgeous, simple event pages Free for most uses Great for communities
Weaknesses	Percentage-based fees add up on pricier tickets Marketing tools cost extra	Fewer tools for large paid events Limited seating options

Choose Eventbrite if…

You sell paid tickets to larger events and want marketplace discovery and reporting.

Choose Luma if…

You run meetups, launches and community events and want simple, elegant pages and calendars.

Luma is the favourite for tech and community events; Eventbrite is better for larger paid events that need discovery.

Features and pricing change often. Check both vendors' websites for current plans before you buy.