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Shopify vs WooCommerce

Shopify is a hosted store platform; WooCommerce is a free plugin that turns WordPress into a store.

At a glance

FeatureShopify
Free trial
WooCommerce
Free
Best forBusinesses of all sizes selling online.WordPress site owners who want full control over their store.
PricingPaid plans with a free trial.Free to use.
PlatformsWeb, iOS, AndroidWordPress plugin
CoversE-commerce platformsE-commerce platforms
Key features
  • Online store builder
  • Checkout and payments
  • Inventory
  • Apps and themes
  • Point of sale
  • Products and checkout
  • Payments integrations
  • Extensions
  • Themes
  • Full code access
Strengths
  • Easy and reliable
  • Huge app ecosystem
  • Scales from small to enterprise
  • Free and open source
  • Total flexibility
  • Huge ecosystem
Weaknesses
  • Transaction fees without Shopify Payments
  • Apps add monthly costs
  • You manage hosting and updates
  • Extensions can add up
Choose Shopify if…

You want a store that just works, with hosting, security and updates handled for you.

Choose WooCommerce if…

You already use WordPress and want full control and no platform fee.

Our verdict

Shopify is the easier, more reliable choice for most merchants. WooCommerce suits WordPress users who are comfortable managing their own site.

Features and pricing change often. Check both vendors' websites for current plans before you buy.