Overview
SpyFu shows the keywords your competitors rank for and bid on, along with their history over time. It is especially useful when you work on both SEO and Google Ads.
Who it's for
Competitor research across SEO and paid search.
Key features
- Competitor keyword research
- PPC keyword history
- Keyword groups
- Rank tracking
- Backlink outreach
Pros
- Long historical data
- Strong for PPC research
- Affordable
Cons
- Best data is for the US and UK
- Dated interface in places
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