HubSpot CRM vs Salesforce Sales Cloud

HubSpot and Salesforce are the two best-known CRMs. HubSpot starts free and is easy to adopt; Salesforce is the enterprise standard for complex sales processes.

At a glance

Feature	HubSpot CRM Freemium	Salesforce Sales Cloud Free trial
Best for	Small and mid-size businesses that want to start free and add marketing and sales tools later.	Mid-size and enterprise sales teams with complex processes and admin resources.
Pricing	Free plan available. Paid plans add more features and limits.	Paid plans with a free trial.
Platforms	Web, iOS, Android	Web, iOS, Android
Covers	CRM software, Email marketing software, Help desk & live chat	CRM software
Key features	Contacts and companies Deal pipelines Email tracking and templates Meeting scheduler Marketing, Sales and Service Hubs	Leads, opportunities and forecasting Custom objects and workflows AppExchange marketplace Reports and dashboards AI features
Strengths	Genuinely useful free plan Very easy to use Huge integration marketplace	Extremely customisable Scales to very large teams Enormous ecosystem of apps and consultants
Weaknesses	Paid tiers get expensive quickly Advanced features locked to higher plans	Steep learning curve Usually needs an admin or partner to set up well

Choose HubSpot CRM if…

You are a small or mid-size business that wants a CRM your team will actually use, plus marketing tools in the same platform.

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Choose Salesforce Sales Cloud if…

You have a large or complex sales organisation and the budget for an admin or partner to customise it.

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Our verdict

Most small and mid-size teams are happier on HubSpot. Salesforce wins when you need deep customisation and enterprise scale.

Features and pricing change often. Check both vendors' websites for current plans before you buy.